I'll start. Certainly in terms of the Department of Fisheries and Oceans' role with respect to the fisheries, as we've said in the past our primary focus, the bottom-line focus, needs to be on ensuring that the resource is there now and for the future.
That said, if you look at our prime objectives, they do speak to there being economically prosperous maritime sectors. We are concerned to ensure that the fishery is economically prosperous, and we do what we can.
Adam already spoke to the issue around working with industry and ensuring that we've got some consensus from industry at a timely point to be able to make adjustments—and we have made adjustments that speak to market.
The one thing I do want to touch on—and I'll ask Nadia to speak to it—is our role in marketing. I will say first of all that we are engaged with the council on all of these things. What's neat about the Lobster Council is that it brings together the harvesters, processors, distributors, buyers, and retailers. It also brings together the provincial governments and the federal government. We are all at the table talking about these challenges. It is a unique forum to be able to do that.
In terms of marketing, and I think—