I understand that Agriculture Canada has provided funding in the past to the lobster industry—through the Fisheries Council of Canada, prior to the creation of the Lobster Council of Canada—to do promotional work, in China in particular and some of the new markets. Through some of my travels, I certainly have seen an increase in Canadian lobster in those markets. But I think they would be best placed to give you the details of that funding and that information.
On June 18th, 2013. See this statement in context.