For a major company to get involved in this, the real problem is that on the inshore lobster there is no price stability. There are wide fluctuations in price and the marketplace hates that. Retailers hate it. Food services hate it. In a sense a safe example is when the lobster fisheries open in Nova Scotia, the lobster prices are up, and invariably they start to go down, and then they go up and up. It's very difficult for a company that is into marketing and things of that nature to say this is something, even though it's a fantastic product. It's very difficult for a marketing company or an exporting company to commit a lot of effort to it because of the invariable fluctuations through the seasons.
On February 12th, 2014. See this statement in context.