I will use as an example cooked and peeled shrimp. Right now they cook and peel the shrimp and send it into the EU for further processing. I see them now going directly to retail. That means they'll start investing in modified atmosphere packaging, basically starting to go directly to retail and to food services. It's a maturation, if you will, of the way they do business.
The real issue for the fish and seafood industry of Canada is the labour force. It is aging and is not being replaced, so we are going to have to innovate. This is where we would be seeing the opportunity. This gives us the money to think positively, in the sense that labour that is withdrawing from the industry can be replaced through automation and innovation and by increasing research with respect to expanding, as you say, the supply of our products.
If we are limited in the wild fisheries by the conditions of the stock.... They're generally well managed now. There will be some ups and downs, but the envelope we have now is going to be relatively within 10% to 15%, either up or down. What we need to do is look at our waste. There is a lot of potential to expand our business by moving further into these types of secondary products.
Once you get some sort of half-decent returns behind you, you have the liberty to think in those terms. Right now, if you look at any statistics with respect to Canada's fish and seafood industry, other than, for example, High Liner Foods, which has basically gotten out of the harvesting side, profitability is not really that great.