Again, it's hard to know what each company's marketing decisions are going to be. But particularly for those already in the EU market—and in this case, Northern Divine is—it would make sense for them to develop those markets to a larger degree, because then it starts to really be.... If it's beneficial now, it will be beneficial when that 20% comes down to zero.
Where they're taking that from, I'm not exactly sure, but since the North American market is our significant number one market, any diversion will probably come from that.