Thank you very much, and thank you for the kind invitation to appear here today in relation to your study on changing ocean conditions and other factors off the coast of Newfoundland and Labrador, and how that has led to stock fluctuations particularly in northern shrimp, and we're seeing changes in other species as well.
Let me begin with some brief introductory remarks about the association that I represent and then make some remarks regarding today's topic. If you want the short version up front, I'll give it to you now. There are four points.
The first one would be that there is change taking place off our coasts, and there will be consequences to that change. My second point is that change has happened before, but our ability to predict the future remains limited. My third point is that we need a resilient industry structure so that we can adapt to the change that takes place. My fourth point, and perhaps recommendation is that we need renewed scientific efforts to ascertain, to the best of our limited abilities, what exactly is happening.
Let me return to ASP just for a second. The association is a non-profit corporation, an industry trade association, founded in 2004 to represent the interests of its members generally in the province. In terms of fish price collective bargaining, we negotiate fish prices with the FFAW-Unifor. We do media and government relations, the provision of joint services to members, like the MSC file, for example, which l'll come back to.
Like any industry trade association, we represent a diverse group of companies, mostly family-owned, all located in rural Newfoundland and Labrador. There are no fish plants in St. John's. Companies range in size from very small to some of our province's largest fish processors, some with operations in other provinces, and offices and sales around the world. Our membership includes a publicly owned corporation. The balance is mostly family-owned enterprises, and we have two cooperatives, or harvester-owned associations, in our membership.
We produce the majority of seafood in the province, some 70% or 80% of snow crab, some 90% plus of northern shrimp inshore, which are the two most valuable species for us, and a host or wide range of the other 40 or so commercial species available to us in the ocean.
As you know, the vast majority of our seafood is for export. I am always amused by those who say we should sell more at home, because if we were to double seafood consumption in our province and not eat any imported seafood, including canned tuna or salmon, which makes up about one-third of all seafood consumption in North America, we would barely crack 5% of what we produce. We're a large seafood producer. We have to export 95% plus, anyway.
We would be left to sell 95% outside of the province to some of the world's largest markets: the European Union, 500 million plus; the United States, 300 million plus; and China, over a billion people. That's just to illustrate. We wouldn't eat all of our seafood if the only protein we ate was seafood.
One thing that is sometimes not appreciated—and granted, it is not a business for the faint of heart, as I like to say, so we're not looking for credit or laurels—is that my members employ thousands in the province, again mostly in rural Newfoundland and Labrador. We make millions in payroll, and we buy fish landed at hundreds of wharves, from thousands of harvesters. We're not just an unfortunate middleman between the harvester and the market. We are a vital link, and an important piece of business. Every year we buy almost half a billion dollars in seafood, and when it goes through our plants, the production value on that and the contribution to GDP is $1 billion in the province.
So let me return to the four points I made at the beginning. There is change taking place off our coast, and there will be consequences to it. Change has happened before, yet our ability to predict the future remains limited. We could never have forecast the growth and abundance of shellfish to the extent that we've had. We need an industry structure that can adapt and is flexible—my third point. The fourth point, we need renewed scientific efforts to ascertain, to the best of our limited abilities, what precisely is happening.
I think the first point is accepted, if not understood. There is change taking place in the ecosystem in our waters, a regime shift of some sort and of some magnitude. You will no doubt hear from people more qualified than me who will speak to that and who can address it better, but I think it is clear there is change taking place, and it is substantial. That's why you're engaged in this study.
My second point is that we have seen this before. We have been through change. By that, of course, I mean the groundfish collapse and the changes around the moratorium that occurred some 20 years ago last year. It actually started well before that, back into the eighties. That necessitated, or resulted in a significant outlay of public moneys. Five billion dollars was spent in Quebec and the Atlantic provinces to help people rationalize, revitalize, renew, retrain the industry—and retire.
But I think the one thing we didn't do was to introduce a measure of resiliency to the industry, and we stand now on the cusp of another significant change, my first point. It is fair to say we in the industry are relying on a few species in the basket, making inadequate incomes in terms of what might be required to be resilient in the face of the change that is coming.
There is a large question mark on whether the industry as structured can withstand significant change without, once again, the support and the related public costs. I think that's unfortunate because I think there are models out there around the world where industry can be made to rely more on private sector dollars, private sector investments, and be made more resilient in the face of change when change occurs, either in resource abundance or currency or markets, whereby we can contribute more to the common good of how a common property resource is managed to benefit the most people in the proper exploitation of the basket of fish that Mother Nature hands us and in the livelihoods of the industry's participants.
Dollar for dollar, just to illustrate in terms of the economic value of the fishery, just consider Iceland or Norway, two competitors. Higher incomes, fewer participants per dollar, stronger rural communities, better wealth creation, I think more sustainable fisheries management. I don't have the precise number, but Norway is around 12,000 harvesters for a value of around $10 billion. In Newfoundland we have around 9,000 harvesters and a production value of $1 billion. You do the math; it's two different businesses. We need fewer participants in the industry making better incomes, contributing to better livelihoods, and stronger rural communities if anything is to survive in this business.
Of course all that is not to say there is no private money in the business, either in harvesting or processing. Much if not all the retooling done for shellfish abundance was done with private capital, but it is also undergirded by strong reliance on EI wage support, both in harvesting and in processing.
It's an aging workforce. With plants open mere months, vessels fishing mere days, 30 to 40 days on average according to the Canada-Newfoundland and Labrador discussion paper on fishing industry renewal published in October 2006, that is hard to make sustainable. It is hard to attract young people and hard to build up the capital to modernize, to adapt, change gears, or meet increasing market specifications such as traceability. It's very hard to withstand the winds of ecosystem change we're seeing now, resource declines, or even currency or market volatility.
We face dilemmas. I've heard them and you have heard them represented by some who say not to cut the quotas, being too hasty, too dramatic, would place people in economic peril. From our groundfish experience, going back now some 20 years plus, we have that option to not take care of the fish, and the fish won't take care of us.
I am prepared, along with anyone, to say that in the absence of full knowledge, we must be cognizant of our limitations, our gaps in knowledge, and the consequences of the decisions that we make. But we must also be precautionary in light of the unknowns and the uncertainties before we keep doing what we have always done, because I represent the consequences to the people who will wear that.
My third point then, as I've said, is that the structure is inadequate to our purposes if by that we mean economically sustainable and that risk-compromising sustainable resource management. That was detailed very well by the “Sunken Billions” piece by the Food and Agriculture Organization and the World Bank a few years ago.
In closing my fourth point is that we need renewed scientific efforts to understand what is going on. By that I would offer public-private partnerships. We need to be doing more together somehow. There must be models around the world for this. I don't have the answer, but we have the capacities that we can build on, whether at Dalhousie, UPEI, or Memorial University, just to cite a few. With public-private partnerships with institutions like those—with the Marine Institute's CFER, industry, harvesters, processors all working together—one has to think there must be some model we can find whereby we're all contributing to the body of knowledge that gets us the best understanding of the changes we see taking place, the fish available to us, and the ecosystem it all depends on.
Let me close on a note I hit earlier.
We also handle files of joint interest to members like the MSC, and I'm pleased to see Jay here from the Marine Stewardship Council.
MSC, you may not realize, was formed on the back of the groundfish collapse in Atlantic Canada, when WWF and Unilever got together and asked whether there was something we could do. Is there a mechanism we can build whereby we can assess and certify fisheries as sustainable, and get changes to fisheries' conduct and/or management to help make them more sustainable, where required, so we can give that assurance to the consumer?
I call it the democracy of the marketplace, and it's not perfect, but I am very proud of the work my members did. They went out on a limb, worked to certify the first MSC-certified fishery in Canada, the first MSC-certified fishery on the eastern seaboard of this continent, and the largest MSC-certified shrimp fishery in the world. We are very appreciative of the support that DFO gave us to get that, and continues to give us in our MSC work. It would literally not have been done without them. This is all good, because as I said earlier: we take care of the fish, as a fisherman told me, and the fish will take care of us.
My goal in appearing today is simply to encourage you as a committee, and the Department of Fisheries and Oceans, which will no doubt be following your proceedings closely, to explore all necessary and practical avenues to understand what is happening, in the interest of the last wild protein we eat, in the interests of the livelihoods of so many people who depend on it, and in the interests of sustainable fisheries management.
As you conduct your work, I'll leave you with a line worth bearing in mind that C.S. Lewis had. If one is going the wrong way on a train, the best solution is not to get up and walk towards the back of the train. That will not get you where you need to go.
Thank you for your time.