Good for you, but the majority of people don't read that. They take it for granted that the sticker is there and that the retailer selling the lamp has done his or her job making sure that those rules are met and that they're selling a safe product.
I think the sustainability movement will eventually get there. I think that's why the majority of consumers are not necessarily paying attention to this. The benefits to them are unknown for the most part. Some consumers will know and will identify certain check marks given by the MSC or other organizations, but the majority of consumers will go for price and quality way before they'll ever look at sustainability. I'm saying this not because DFO has done studies on this, but industry has and has given us the results of those studies. They may be able to provide you with that information.
At the end of the day, retailers and food service are getting the pressure from ENGOs. There's a decision to be made by industry on where to sell their products. Some of their buyers are saying, “We won't buy it unless you have this eco-label or this eco-certification.” It's up to them to decide that if they want to sell into northern Europe, if they want to sell into some parts of the U.S., they're required to meet their buyers' needs and demands. Some of them require these certifications, and some of them don't. Alternatively, not going through an eco-certification process and selling to different markets is always an option.