As Kevin pointed out, certification is to provide some evidence of the sustainability of whatever is being certified, in this case, seafood. Tracing is to actually trace the provenance of where that seafood comes from. There's a connection between the two. If your certification involves some sort of label that you want to put on your package, then you need to be able to demonstrate, when you're selling that product with that label, that the product actually comes from the fishery that's been certified. A system needs to be put in place to track it from its origin all the way to the plate.
The work that the FFAW has done in terms of tracing fish is slightly different. The objectives are different because you can track and trace fish for other purposes. Certainly people here will know about tracking and tracing for purposes of seafood safety, which is very important, but also for demonstrating the traditional source, particularly in the context of the FFAW. Also, other inshore harvesters around the country have wanted and have marketed the notion of fish and seafood coming from small inshore coastal fisheries, and their traditional ways. They've attached some sort of marketing and market-access benefits to tracing the fish all the way to the boat and to the captain of the boat.