Thanks very much for being with us once again.
I share some of the same concerns that the last two speakers mentioned. You talked about different countries and different retailers who require this. You also said that it's a voluntary market-driven system.
I'm also confused about this three-point plan. If DFO already does all of this, I fail to see how an outside body can come in and say that it can't be recognized. I guess that comes back to the point that the other two were making.
My question is, as a consumer, what does eco-certification tell me, or what should it be telling me? It's not telling me anything right now. Is it something that the consumers are really aware of, or is this something that's driven by another body that is collecting the fees? I understand it's fairly expensive to be certified. Could you talk a little bit about what the benefits should be to the consumer and what the cost of it is to the fishers?