Really, the problem with the IUU fisheries is pretty much promoted by the NGO group, if you will. It's very vague as to what an unreported and unregulated fishery is. In our context, we're talking about illegal fishing. That's something you can identify.
Say, for example, that one of the countries the United States has on its radar is Ghana. The largest protein product traded in the world is fish and seafood, and about 60% of that trade is from developing countries. In Ghana you could have, for example, an artisanal fishery that is relatively significant in terms of the economy, significant in terms of the Ghana situation, and it's a fishery that's not regulated. There's no quota or things of that nature. At the same time, it's not illegal, because they're not breaking any laws.
As we move out on this issue, and once we get through this, the fishing world is going to have ask what they really want to address. The issue that we want to address is illegal fisheries, both domestically and on the high seas. For example, in terms of the push in the United States by environmental groups that we have to get IUU fishing under control, the groups Oceana and WWF reviewed about 16 or 17 countries, including Canada. They basically identified some 10% of Canada's inshore lobster fishery as being illegal. With illegal, there's no border, if you will. Basically it's with respect to domestic fisheries and those on the high seas. But from our perspective, the real target and the area to really address is high seas fishing. We feel that if we can focus on high seas fishing and also transshipment on high seas, that will really put the push on it.
In terms of its being a global issue, in North America and the major markets in the EU, it's not necessarily an issue. It is an issue in the marketplaces that are really developing, such as China. China is now our third-largest market for Canadian fish and seafood. The United States is number one, Canada number two, and China number three. With the amazing types of advancements in Russia of.... Well, it was Russia.
It's in those areas that IUU fishing is in fact getting into the marketplace and sold. In Canada, the United States, England, Germany, it may be about 2% or 3% of the market.