I mentioned lobsters to start because of what we're going through right now, but I assume that the benefits can pretty well be seen across the seafood industry. It's to varying degrees of course, but the opportunity has opened up for all kinds of value-added additional processing and so on because of the retail opportunity. It's really a challenge for the industry itself to look at how to become a little more innovative and perhaps a little more sophisticated in how it deals with it. Would you say then that it's fair to apply that opportunity right across the industry?
