Mr. Chairman, in every country that I have visited—and I actually had quite similar reactions in some—we are using our embassies abroad to open doors for us and to get us audiences with decision-makers in those countries. When I was last in China, I met what I'm sure is the first-ever animal rights group established in China. It was a very vocal group. I wouldn't say that it was the most coherent presentation I'd ever heard, but it did drive home to me the idea that if we're to do this, it's going to take a constant diplomatic effort.
If I could get back to your question on the $5.7 million, I think what Tom is saying is that we only got the money in our budget a couple of days ago, but we do work very closely with the industry in this country and we're going to meet with them very quickly and try to find a way to maximize the impact of this $5 million. But at the end of the day, it's going to be about continuously representing Canada's position in these countries and continuously driving home the point that we believe the ban is ill advised, and that will be sustained. It has to be, I think.