Yes, absolutely. It's an educational process, so we do everything from television PSAs, radio announcements. We have signs at the vast majority of our lakes. For anybody who comes to fish in Saskatchewan, we make sure they're well aware of our requests for methods for release, especially for people from outside Saskatchewan, because on average they practise catch and release more than Saskatchewan residents do. We want to make sure that everyone's playing whatever role they can in making sure that mortality is kept to a minimum.
On May 5th, 2015. See this statement in context.