That's perfect. Thank you.
First I'd like to extend my gratitude to the Standing Committee on Fisheries and Oceans for inviting the Canadian Sportfishing Industry Association to appear before the committee this morning via video conference.
My name is Mike Melnik. I am the managing director of the Canadian Sportfishing Industry Association, the CSIA.
The Canadian Sportfishing Industry Association is a not-for-profit organization that, as its name suggests, is comprised of Canadian companies and organizations that manufacture, sell, and promote products that help Canadians enjoy recreational fishing. From rod and reel manufacturers such as Shimano Canada to national retailers such as Canadian Tire, to television personalities such as Bob Izumi, the CSIA speaks on behalf of the recreational fishing industry, an industry that annually generates billions of dollars for Canada’s economy.
The health of our industry and to a degree the health of the economy relies on a sustainable, science-based fishery, open and free access to public waters, and a growing participation in the well-established Canadian heritage activity of recreational fishing. One of the keys to healthy recreational fishing is open access to the many quality fishing opportunities that exist in Canada. Without these opportunities, not only does recreational fishing suffer, but so do the related jobs and the economy.
The CSIA works hard to promote recreational fishing to Canadians through national fishing week each summer and throughout the year via mainstream and social media channels. Also, our association’s government affairs chair, Phil Morlock, represents the industry and the interests of recreational anglers on Parliament Hill. Mr. Morlock is a founding member of the Outdoor Caucus Association of Canada, which acts as liaison between the all-party Outdoor Caucus of Canada and the fishing, hunting, trapping, and sport-shooting industries.
We realize that this committee’s study includes a number of important issues. Because of time constraints today, I thought the best use of my opening remarks would be to focus on our association’s observations concerning the positive impacts of recreational fishing on Canada’s economy and on the physical and mental well-being of Canadians.
Over the past decade, the CSIA has produced two reports on the impact of recreational fishing to Canada’s economy. The most recent survey or report was released in 2013 based on the following sources: Survey of Recreational Fishing 2010 by the Department of Fisheries and Oceans, and also previous editions; Ontario Ministry of Natural Resources; Statistics Canada; provincial and territorial government websites; Travel Activities and Motivations Survey 2007; and of course sources within the Canadian recreational fishing industry.
The CSIA’s 2013 economic report entitled “Keep Canada Fishing” concluded that approximately nine million Canadians, more than 25% of the population, fish recreationally. It also concluded that recreational anglers spend approximately $8.3 billion annually to support their passion, and as a result they create jobs in tourism, transportation, retail goods, boating, vehicle sales, and much more. We have provided the committee with digital copies in both English and French of our “Keep Canada Fishing” document.
As you will note in the document, we present the economic facts of recreational fishing in a fun, relatable format with a number of comparisons. For example, did you know that anglers annually spend on fishing as much as Canadians spend on beer, and more than is spent at Tim Hortons nationally? Did you know that more adult Canadians fish than they play golf and hockey combined? Or did you know that an additional 300,000 Canadians bought a resident fishing licence in 2010 compared with in 2005?
When compared with commercial fishing, in 2010 anglers spent slightly less than five times the total value of commercial fishing—$8.3 billion compared with $1.7 billion. It’s a fact: recreational fishing has a powerful and positive impact on the Canadian economy, and the good news is that participation levels are growing.
The recently released results of the Canadian Nature Survey by the Federal-Provincial-Territorial Task Force on the Value of Nature to Canadians support our conclusions. In a 12-month period, the task force surveyed 24,000 adults over the age of 18. According to the results, 22%, or 5.5 million adults, stated that they participated in recreational fishing during the 12-month survey period. And 36% were women.
Also, each angler spent an average of 27.3 days fishing during that 12-month period. The last fact alone underscores that recreational fishing isn’t a casual activity that Canadians take up once or twice a year when on vacation. We believe it proves that Canadians are passionate about recreational fishing.
I would like to take a moment to address the physical and mental health benefits of recreational fishing. Through our national fishing week promotion each July, we are in touch with hundreds of thousands of Canadians through mass media, social media, and local grassroots events.
To illustrate the reach of national fishing week, allow me to share a few highlights from 2014. We had over 200 media outlets air or run our public service announcements free of charge. Over 100 media outlets held national fishing week contests in major, medium, and small markets. We gave away over 600 rods and reels, courtesy of our members, through media contests such as morning show radio contests or television talk show contests. We gave away 10,000 Catch Fishing books through local events such as fishing derbies and family events. In total we received likely at least, if not a lot more than, $3 million of in-kind exposure through print, television, radio, and digital channels.
National fishing week was created 15 years ago by the former executive director of the CSIA, the late Rick Amsbury. I have been in the lead role of national fishing week since the beginning, and every year I receive hundreds of first-hand accounts from excited Canadians who have just gone fishing for the first time or for the first time in a long time.
This past summer our Facebook page was full of photos posted by parents, children, grandparents, and grandkids showing them smiling and laughing while holding a fish and, in some cases, one of the rods and reels they won through one of our media contests. Consider this just for a moment: all across the country for an hour or two, because of recreational fishing, all screens were shut off by thousands of people, allowing families and friends to spend time together in Canada’s great outdoors chatting, laughing, and fishing.
While this may be anecdotal evidence of recreational fishing’s health benefits, it has the power to bring families and friends together in the outdoors to talk, to laugh, to share, and to create lasting memories. I believe it is reasonable to conclude that recreational fishing is good for the body, mind, and soul.
I encourage you to visit our website www.catchfishing.com and our Facebook page, which is under Catch Fishing, to see the positive reaction we receive from Canadian anglers of all ages.
Recreational fishing is important to the economy. We believe it’s important to the health of Canadians and we, as the CSIA, are eager to work hard with like-minded individuals, organizations, government bodies, and universities to promote and protect recreational fishing.
Again I would like to thank you for inviting me and the CSIA to appear before the committee this morning.
Thank you.