Good. I still have a bit of time.
Thank you both for those points. It's interesting when we look at the numbers. Some of us have known them for a long time. They're staggering in terms of both GDP contribution and participation hours, and then, of course, the subsequent conservation benefits that come from angling groups and organizations.
It's interesting, though. Maybe you have some insight into why this would be the case; I know you've touched on the marketing piece a little bit. You can go into most shops and see fishing poles. You see them in Canadian Tire and in sports stores; and fishing is well branded in magazines. But when we speak with fishing groups, which we do a lot of, and we tell them that more Canadians fish than play golf and hockey combined, even anglers are stunned by these metrics.
Is it just so overt that we take it for granted? Or what are we missing in terms of even angling groups not understanding the impact they themselves have on all these fields?