We are convinced that this is still a marketing issue. The advisory committee on hunting and angling, of which our federation's president is a member, comes to mind. That committee was created in 2013 and came up with a few recommendations. One recommendation involved requesting that the federal government create major programs to promote the wildlife harvesting activities of hunting and fishing.
In Quebec, we work closely with the government to create certain programs that promote fishing. Doubtless, it would be useful for the advisory committee on hunting and angling to follow up on that recommendation and work with us on a promotion plan in order to reach out to fishers and convince the next generation to continue to fish and to embrace fishing as an outdoor activity.