In the world of recreational activities, a lot of people do everything they can for their own sector, be it fishing, golf or others. We could go over all of these recreational activities. But in our opinion, if we want to improve the situation, we will have to work harder on marketing. We are already working hard on that. We believe in marketing and we are convinced that we can make fishing more attractive to the younger generation to attract many new fishing enthusiasts.
We are producing video clips for that purpose. We are working very hard on promoting fishing and to make it an accessible activity. We are focusing a lot on making fishing accessible. Perhaps people should stop seeing fishing as being only an adventure lasting a couple of days in the backwoods. We have to make fishing generally more attractive to everyone. You can fish in the city. Our offices are located near Quebec City. The river is a terrific water body where all kinds of fish can be caught. We believe in promotion, we are working hard on it, and we are convinced that it is a good way to improve the situation.