Yes, absolutely, and that completes in part what I was saying a few moments ago.
You often picture a fisherman as sitting at the wheel of a big truck, with a rowboat on a trailer and equipment worth $75,000. We are going to keep that fishing niche because some enthusiasts love it. However, we also have to promote fishing as being an affordable activity.
You can do all kinds of fishing outings, for almost nothing, in the vicinity of large cities. The St. Lawrence River, which flows through Quebec City and Montreal, is a really great fishing opportunity for people who want to engage in this kind of activity. What you say is true: it is up to us to do our own marketing to reach those people and to let them know that it is possible for them to easily find great fishing at little cost.