Yes. Inshore or ocean related is the category of our fishery, versus the great big ships out in the far Atlantic.
In terms of the culture, absolutely, the tuna industry did suffer a decline a number of years ago and has bounced back quite significantly, as we alluded to earlier. Certainly, fishing is a big part of the P.E.I. culture. We're known for our lobster and some other things, and certainly we want to have a positive image out there. We want to have a sustainable image out there. We want something that's going to create a future for the young fishers in our communities and on our island.
To address your third point on the intersection with tourism, we're certainly starting to see more of that. I think you will see more coordinated data collection on who our customers are and who are the target markets and whatever. As I mentioned earlier, there was a core group that had probably been keeping their own personal data, but they're starting to operate more as a collective group. That information really helps us, because experiential tourism and culinary tourism are certainly two very significant parts of the P.E.I. landscape, and we would like to see them expand and create jobs and have all the other positive impacts.