The MSC certification certifies that the product has come from a sustainable resource, where it's harvested properly and you're not damaging the stock, the ecosystem, or anything with it. It means a lot to consumers, especially the European markets, where it's probably at the forefront, but the U.S. is a major snow crab consumer now as well, being our biggest consumer. It has become a big, hot topic down there. People want to purchase sustainable seafood.
It makes it difficult for our plants. I've attended the Boston seafood show pretty well every year and have spent quite a bit of time trying to market the snow crab. I don't want to talk about the processing, because it's not my field. It's tough for the plants. If they have snow crab coming in from an area that is MSC certified and they also have snow crab coming from an area that's not MSC certified, they can't mix it on the line. It becomes tough for the local plants.
At the end of the day, it affects the price. I might as well be truthful; I fish for money, not for fish. The most money I can get out of my product is what I'm looking for. That MSC label is a huge tool in selling the market. We've been marketing gulf snow crab, especially area 19 snow crab, as the cream of the crop.