We're not even close to the price setter. You just have to look. We compete directly against Alaska. In the last four years, with B.C.'s share of Alaska salmon—this is just salmon—we've been at 2%, 6%, 1% and 4%. That's the amount of fish that we land versus Alaska, so they're setting the price. It doesn't matter how you shake it; they are setting the price. We are price followers.
What we've always done is sell as much as we can of our salmon fresh because that's the highest value market.