I'm sorry, but I don't have much time. I really apologize for interrupting.
To me, that's no excuse, though. You were talking about a large and diverse fishery. In this day and age, it's fairly easy to collect funds for research that are earmarked for conservation.
I'll go to Ms. Burridge now. Because the industry appears to be fairly sophisticated in terms of how it's organized, it looks to me like the companies not only want to contribute to conservation, but you have developed a fairly sophisticated mechanism to collect those funds and direct them for conservation. Could you discuss that?