I'm going to answer in two ways.
As I've said, one of the biggest challenges we have in Newfoundland is 500 years of history: “that is just fish and it's good enough”. That was good enough up until 1992, but it's not good enough anymore. We work with some of the FFAW harvesters. They've been harvesting fish for 30 years. They learned from their fathers and their grandfathers, etc. They don't know how to handle it as well as they think they do.