I think it's a critical time now to implement these sustainability measures. The Newfoundland cod product, as we heard many times today and at our action plan meeting this morning, is a product that is wanted in the world. It's a high-end product. It is a critical time now to make the transition. It will probably take some time, but I'm very hopeful that we will get to a point where the industry is less polarized and we develop one vision.
That is dependent also on what the market wants. The market will, to a certain degree, prescribe what sustainability measures we will be implementing. I'm hopeful, and I think the next five years are critical to making that happen.