Yes, that was great. Ecotrust Canada, I think, introduced that as a partnership in Ucluelet. You can trace the fish right to the fishermen. The value is there. When you visited Ottawa, I think you talked about the fisheries down in Maine and Massachusetts and getting fish to plate.
Ms. Orren, you talked about regulatory support. What other types of support would help your program? I see a great connection, actually, between a co-op model and the program you're delivering, so that in every community we would have that education piece. It's key. It's an important foundation. Could you touch a bit on that?