That's exactly what I wanted to get to for my next question. It would appear to me that change is inevitable and that we have to change the way we do things as we move forward. There is a large component in terms of education and educating our long-standing fishing families on a more sustainable way of doing things.
My question is for the panel. How are we seeing buy-in with the recreational fishers and also with the long-standing fishing families in educating them in the new ways and better ways of doing things?