Yes, essentially if the competitors have that label, then the supermarkets or grocery stores ask why we don't have that certification. It's the same with a lot of the different certification schemes. A lot of them are essentially either to get into the grocery chains or it may mean something to the consumer.
I guess the point I was really trying to make was that the process is basically organic except for very minor tweaks, mainly, that they need to do more record-keeping.