It's a fantastic program that's being led primarily by Ecotrust Canada. It's a chain-of-custody program in which you essentially have a bar code. The guy or the gal who fishes the fish tags the fish. It has a bar code, and it travels through the chain of custody to the consumer. The consumer is able then, if they're interested and they have time, to zap the bar code and then look into everyone who has touched that fish since it was caught, so they see where and when it was caught.
On June 6th, 2017. See this statement in context.