I think the certification standards have to stand on their own merit. If the certification council is independently governed and its standard is developed in an open, transparent, informed process, then people will accept and have confidence in it. Whether they like everything about it or not, I think people will always find something they would care to complain about and say that it's not quite good enough, that it doesn't meet their expectations. We all have individual perspectives.
Just the fact that we have such strong certification levels in Canada, where only 10% of the ocean's fisheries are certified to any standard, I think speaks in itself to our strong performance.