I am, Mr. Bragdon.
The Lobster Council of Canada is one example. It has been working on a program that's domestically centred. They've done a couple of different things through social media and they're starting to ramp up their efforts. That's one thing. Certainly, there are a lot of things locally that I've seen people do in some of the smaller organizations to try to highlight the good-quality seafood that we have available to us.
I think these things are starting to evolve as we get further into this discussion, but there are initiatives going on. It's just taking some time to get some legs, to find out where we're going with it and how much seafood we can convince our people in Canada domestically to eat when we've had a very complex marketing system abroad. We need to change the dial a bit and perhaps make it more diverse in terms of a blend between international and domestic markets.
I foresee more activity in that regard, but certainly there are things going on now on the ground.