Most of our markets are international so I think we have an undervalued domestic market right now. We've been looking for additional marketing, particularly domestic, for many years. I know the Lobster Council of Canada is considering this, and has done some in recent years, but I think absolutely it's an untapped market for many of us. It's certainly not the answer to all our problems with the size of the issues we have on international markets, but it would certainly help.
On June 17th, 2020. See this statement in context.