This is one of the things we've seen. It's interesting that it took a pandemic for us to see that Canadians don't buy enough seafood. This is something we've been talking about since the start of the pandemic. People need to be aware that not only is this supporting our rural coastal communities, but it's good for you. It's part of the food chain and an excellent source of protein, and it's delicious. You can't go wrong with Canadian seafood.
We are working with our provincial counterparts to come up with ideas for marketing. We're hoping that we'll have something to announce very soon on that. Hopefully, within the next week or so, we'll be able to make some announcements with regard to some marketing plans that we're going to be putting in place.