Thank you for the question, Mrs. Desbiens.
I have always been a supporter of the value chain approach, which was first adopted in Quebec a few years ago. This approach allows all industry players to work together and share the problems that they are facing. In my opinion, traceability affects everyone.
As I said earlier, traceability was first associated with food safety and security. Over the years, traceability has been presented as an added value, when it isn't one. It's a way of doing business, a guarantee that is offered to all players in the value chain, not just consumers.
The integrity of the chain has become critically important, and that is why, during my presentation, I insisted on the need to reward those who are doing good work to protect the integrity of the chain. In my opinion, we don't do this enough in Canada.