Absolutely. I think your opening comment was quite important here.
When I talk about food fraud, I often say to people that if you walk into a sushi place—before COVID— and it's an “all you can eat” sushi bar for $15 a person, you have to ask yourself some questions. This is really the problem. It's the will to ask the right questions. The power belongs to the consumer in the end. The last thing that our five major...want is a food fraud scandal. I would include Loblaws, Sobeys, Metro—