That's a good question.
I was expecting the question, but I don't know if I have a good answer for you. Frankly, the tax burden on some companies is quite heavy. The government could look at that issue.
The advantages of certification could also be promoted. I'll give you an example. At the seafood counter of a grocery store, where products featured certification by MSC and the Ocean Wise Seafood program, I asked the employee behind the counter what that meant. He didn't know. There is seemingly a lack of information. I was the first customer in four years to ask that question. The certification programs are not explained to the general public.
Public awareness campaigns could help the market, in my opinion. They could explain what certification programs entail, and that could reassure consumers.