Absolutely.
We've had discussions with the Center for Food Integrity in the United Kingdom quite a bit. The one thing I've learned through the years is that they actually take food fraud seriously.
So far, the CFIA has received a budget of $25 million over five years to look into food fraud. I have been working with the CFIA for over 15 years. Early on, they never considered food fraud to be an important priority for the federal agency. Now it seems to be, but they can't really do much with $25 million.
In the U.K. and in Europe in particular, we are seeing some movement around working with industry and awareness from consumers, generally speaking. I would say the boat-to-plate traceability system really boils down to what kind of certification program you're using in order to secure and reassure the public. I'm seeing a lot of education in the EU that comes from these agencies to the public. The public pressure is real.
During the pandemic, we saw five reports out of the EU looking at food fraud. In Canada, I have yet to see one.