One is that we need to know exactly the scope of the problem. We do not know in Canada. How big is the problem here?
The second thing I would do is design and create a safe place for industry and consumers to go to declare suspicious cases.
The third thing is to encourage compliance and reward compliance as much as possible.
Also, increase policing, I'm afraid. I hate to say this, but some companies out there are really damaging the reputation of the industry.
I would look at those four things.