Thank you, Mr. Chair, and thank you to the witnesses. This is fantastic information we're getting.
Just as a heads-up for you, Chair, I will be moving a motion a little bit later in our business section to add a day to this study. There are some people we need to talk to.
I want to focus, as Mr. Perkins has done, on the end-consumer. The end-consumer will not understand the Latin name of a species. They may not care very much about the type of gear used, or anything else. There are people who do care for good reasons. We need to think about ways, perhaps through recommendations, of helping the end-consumer know at a glance what they're buying.
I'll start with you, Professor Charlebois. Is it professor or doctor, or either one?