Well, it's probably not in Europe, because that is where they're looking at a fish that is much larger in terms of fillets. What we have been exploring are markets in China and Korea, where there is consumer interest in eating a whole small fish. We are trying. We've been investing quite a bit to try to develop a market there for the whole small redfish. We've been trying to market it not as a small redfish, but as something that is an alternative to a fish that they would already be familiar with in their own country.
On May 23rd, 2024. See this statement in context.