I don't think I quite understood your question very well.
We did notice that when we started to work, there were not easy-to-implement analytical tools. There was a lot of fraud in the retailers in the market. When we developed these DNA techniques in the decade of 2000 and so on, we noticed that the industry knew that it could be done and then things started to change.
I don't know if I got your question right. I'm sorry.