I think it starts by having industry input on the protocol. That would be the basis of how we start. You bring industry together in one room, you talk and you formulate from that an action plan to proceed.
What has happened on too many occasions is that DFO wrote a protocol, wrote the standard and then delivered it to industry and said, “Here it is.”
We need to take a step backward and involve industry from the very beginning, so that everybody understands where each side is coming from. You could maybe bring in somebody from marketing to help at the same time, but you need to involve industry from the very beginning, not after the protocol is written and DFO has decided what the action should be.