No, I share Mr. Chidley's opinion: more promotion could be done for this.
As I said in my presentation, our tests have generated a lot of interest both inside and outside Canada, but we can do better.
American companies like Publix, the major grocery chain, have used the advertising videos we have produced in recent years about snow crab, to inform the public about how the snow crab population in Canada is fished ecoresponsibly. This is a great example of positive visibility, but I think there could be more involvement in this, from whatever quarter.