I think it is an education program, as well as a marketing program.
We need to reach out to the countries that we're currently doing trade with, not only in fish products but in all products, and educate them as to what happened to the great fishery that we had in Atlantic Canada. We were the provider of food for the world, and we're no longer that provider.
We also have to form alliances with all the groups throughout the world that have problems with seals. We need to communicate with them. If I could, if you have time—