I have another question for Ms. Switucha. I'm still grappling with what I think reflects Madame Desbiens' question around the gap between the upstream study and the downstream study, the difference there and the implications for the consumer.
I wonder if you can help me with the next steps to address that global picture of what really, when it comes to the consumer level, is that 50% or that 40%-and-something discrepancy, which is somewhat concerning.