One of the requirements in the regulations is that every food processor or manufacturer have a preventative control plan. That plan also includes all the information related to how they're labelling their product. It is their responsibility under the law to make sure they can demonstrate that they are labelling their products truthfully and not in a misleading way.
Importers, under the new law, which is a new tool kit that's been given, are under very specific requirements with regard to what they must have to enable compliance. It ultimately rests on them to ensure that for whatever they're importing, they work with their supplier to make sure that information is accurately displayed on the label and the food is safe to eat in Canada.