Thanks, Ginny.
I'm going to stay with you. In my interactions with you and the association, you and your group always come with ideas and strong recommendations. I'm going to ask you to put some thought into this, but I'm pretty sure you have a really good answer.
We've heard throughout the seal summit, and so far in our conversations here on this study, that one of the most important things is access to markets and the utilization of the full seal. However, I'm curious as to what steps we can take to move this ball forward in a substantial way, in the short term and the long term, in terms of the industry itself and how we market it, how we access markets. I know your organization is on the cutting edge of how best we can do that.