Good afternoon, Mr. Chair and members of the committee. Thank you for inviting me here today.
My name is Bill Penney, and I am the lead at Bill Penney Sales and Marketing Consulting. I am the chair of the Seals and Sealing Network, and I have been working with Mi’kmaq Commercial Fisheries on their seal product file for almost three years.
I am not a scientist, a sealer or a processor; I’m not an expert in any of those areas. However, I have over 25 years of international sales and marketing experience.
I am here today representing Mi’kmaq Commercial Fisheries. MCF is an independent, arms-length indigenous company owned by Qalipu First Nation. Qalipu First Nation is one of the largest first nation bands in Canada, with 24,000 members spread throughout 67 traditional Newfoundland Mi’kmaq communities. Mi’kmaq Commercial Fisheries manages all fisheries activities on behalf of Qalipu First Nation.
I want to also clarify that I am not a member of Qalipu First Nation, nor am I indigenous.
Since I started working with MCF, I have learned that the hunting, consumption and diversified usage of seals is interwoven into the fabric of indigenous peoples' traditions and culture. Mi’kmaq Commercial Fisheries seeks to engage locally, nationally and internationally to advocate the humane harvesting, processing, marketing and use of seal products.
Just two and a half years ago, we launched an indigenous brand of seal oil capsules for human consumption called Waspu Oil. “Waspu” is the Mi’kmaq word for “seal”. Waspu oil is currently being sold in retail stores across Canada and through our website, www.waspu.ca.
Our next product, Waspu Oil for Pets, will be launching in the next few weeks, having just received approval from Health Canada as a certified veterinary health product.
Additionally, MCF promotes the full utilization of seal and has been actively engaging with potential customers for seal meat products in Japan, the Philippines and China. In addition to the encapsulated oil, I have been working with customers in Japan to supply bulk liquid seal oil.
It's important to understand that the marketing challenge for seal products is not a lack of customers but rather the lack of access to those customers. In efforts to gain market access, I have been working with Global Affairs and the trade commission offices in Taiwan and other countries to open previously closed markets to indigenous-branded seal products.
We have also been actively engaged with the CFIA and the trade commissioner's office in China to identify the roadblocks for exporting to the Chinese market. We do currently have a customer who sells private-label seal oil capsules through their cross-border e-commerce site.
I am relatively new to this industry, compared to the expert witness testimonies you have already heard and will hear. My career has always focused on figuring out how people make decisions, and I have learned that not unlike the fur industry, oil and gas, and our energy sector, the seal industry is directly affected by public opinion.
Specific to seals, the public’s view on the global stage has been shaped by an onslaught of celebrity reactions to the seal industry as it existed over 30 years ago. In fact, government policy around the management and regulation of the seal population is still being shaped by public perceptions that are created by activists and that have no connection to truth, facts or science.
The fact remains that the seal population we are discussing here today is not endangered and that the harvest itself is humane, sustainable and not only good for Canadians but also good for the world.
The current offering from Canadian seal harvests is diverse and innovative. Omega-3-rich seal oil supplements for health are good for everyone from children to seniors. Seal meat is being sold in gourmet restaurants, and it is being used as high-end feed, treats and supplements for pets. The sustainable, natural, warm and waterproof sealskin is used for garments and accessories. Full utilization shows respect and will maximize value for all levels of the value chain.
My ask for this committee and the government is threefold.
The first request is for financial support for marketing efforts, both domestically and globally. In 2006, the seal industry generated over $30 million in revenue. Supporting our marketing and sales programs will have a positive impact on the Canadian economy. Focus on facts: Most Canadians do not know the facts about the seal, but they can repeat the misinformation and propaganda produced by organizations that use the seal industry for its fundraising efforts.
The second is for support for market access. Expand the Indigenous Peoples Economic and Trade Cooperation Arrangement, which includes Canada, Taiwan, Australia and New Zealand, to include other countries. Supporting indigenous exports is important for reconciliation. There cannot be reconciliation without economic reconciliation.
Third is commitment to science. Our oceans generate over $30 billion in the Canadian economy. Annual audits show Canadian fish stocks continue to decline. With fish populations decreasing, why wouldn’t we want to know what is happening?
I know one stock that is not declining: seals. This should also include the social science recommendation 5 of the Atlantic seal science task team. The report reads, “DFO should establish and permanently fund a social science research unit to complement the natural science research”.
Thank you, and I look forward to any questions later.