I'll begin by saying that awareness and education are extremely important. That's what has to be done first before focusing our efforts on growing a market, or saying that we have access to a product. Our Mange ton Saint-Laurent! collective does considerable awareness-raising among consumers.
We've seen some changes. For example, my restaurant has sea urchin on the menu, and we sometimes even give customers free samples. I came to the realization that nine out of ten people have never eaten sea urchin. Having people try them for the first time can change some preconceptions. People have to be better informed about seal hunting and the amount of seal in our markets has to increase. It's also important to work together on awareness and education with respect to the consumption of seal meat.