For the value-added, if you cut off rough chunks of meat and you throw it in a box, it looks terrible and it's not going to sell. If you take bedlamer ribs and you vacuum-pack them and put them in a box in the same way that you see your pork ribs at the grocery store, everybody wants them. That goes for every single part of it. Forget trying to sell a great big roast when you can turn that into high-quality jerky. It's all about the secondary processing. That's where the money is and that's where the desire is.
On April 20th, 2023. See this statement in context.