That's sort of outside of my range. You're on the marketing side, but obviously the Magnuson act in the U.S. and the acts in Europe that closed borders to seal products shut down the fishery that we had for several hundred years, basically. Right now there's not much of a fishery at all.
Meanwhile, seal populations have grown in the time since the 1970s from a couple of million animals to 7.6 million animals at the moment. That distribution of population change has caused seals to show up in places we haven't seen them, like in rivers. We are not capturing their change in distribution and their change in feeding with the historical sampling program on the near shore.